How to Attract Your Ideal Customers by Showcasing Your Recent Projects
If your business creates something people can see—custom builds, remodels, art, installations, or even digital work—then showcasing your projects is one of the easiest ways to build trust and attract more of the right customers.
By turning a successful project into a Business Blog post, you let your work speak for itself while showing others what it’s like to work with you.
This approach to telling your story is what we call Business Blogging. You don’t need to be a writer or marketing expert—it just works.
Scroll down to follow our prompt-based approach and download the free worksheet to make it even easier.
Why Does Highlighting Your Projects Matter?
Sharing real-world examples through a business blog post can quickly transform your marketing. Here’s why:
You’ll clone your ideal customers.
Highlight real stories from past clients that reflect the types of projects and people you want more of.
You’ll show why people choose you.
Use real examples to highlight your experience, craftsmanship, and the customer experience.
You’ll reach people in more places.
Referrals, search, and social—this type of content helps people find you and trust you.
Bottom line?
It’s a repeatable, scalable way to attract more of the right customers while reinforcing what makes your business great.
Why Does Highlighting Your Projects Work?
Customers want proof, and your recent work is the proof they’re looking for.
A content-led approach works well because:
Real stories create real engagement.
People love before-and-after visuals, progress shots, and real-life transformations. They share them too.
It builds referral momentum.
Happy customers are proud to have their project featured—and they’ll pass it around.
It boosts your local SEO.
Blog posts with service keywords and project locations help you show up in search results.
It supports your sales process.
When someone says, “Have you done something like this before?”—you can say, “Yes, and here’s the blog post.”
It gives you reusable content.
That one post can power your social media, emails, and sales convos.
In short: It works because people love to see real results—and your blog post gives them a reason to believe in your work.
Small Steps, Big Wins for Showcasing Success
Marketing doesn’t have to be complicated.
Write a Single Business Blog Post
Use the prompts below to highlight your project and include a photo.
Distribute Your Content
Share to social, distribute via email, and cross-promote wherever your audience is.
Repeat
You already did the hard part. Now turn it into content and keep it going.
➡️ One post. Many channels. Maximum impact!
A Prompt-Based Approach to Showcasing your Products
Like all Content of Consequence™, your content can be created quickly, lives on your website, and is distributed to reach people where they're at.
Use simple questions to guide your content:
- What do people assume about your business that isn’t true? What do you wish people knew about your business that they generally don’t?
- What was your project, what did you create?
- What inspired the project or what were you trying to accomplish?
- Did you use any specialized tools or materials?
- Were there any challenges you had to address, and how did you overcome them?
- How did the client react to the final result? Did they say anything specific that you'd like to quote them on.
By answering these prompts, you’ll have a quick and effective structure for your blog post.
Bonus: Ask your client what they would say to someone else considering your services and include that at the end.
Pro tip: Use before/during/after photos to tell a visual story!
Get Going - Download our Project Highlight Worksheet
This one-pager makes it easy to organize your story and turn it into marketing fuel.
✅ 6 simple prompts
✅ Photo and quote checklist
✅ Plug-and-play intro formula
✅ Designed to save time and attract your ideal customers
👉 Request a Demo and we’ll show you how easy it can be to make your marketing work for you.
