Big Recurring Events: Why You Need a Year-Round Event Page & How to Build One

You already know that events bring people downtown - but how do you keep that momentum going all year long?

Having a single, up-to-date event page is one of the simplest ways to boost visibility, support local businesses, and get more community engagement. It becomes a trusted hub people rely on - and once it's built, it’s easy to update and promote.

 You’re not just listing events - you’re creating a destination people return to again and again. This is what we call Business Blogging.

Why a Standing Event Page Matters

People don’t just show up - they plan ahead. Help them do that.

You’ll attract more foot traffic.
When your events are easy to find, people are more likely to show up—and stick around.

You’ll make it easier for partners and press to promote you.
Local media, bloggers, and social groups love sharing event pages they can trust.

You’ll reinforce your community identity.
A great event page says: “This is where things happen.”

Bottom line?
A single well-built event page becomes your digital welcome mat - one that drives visibility year-round.

Why a Year-Round Event Page Works

You’re removing friction and increasing excitement.

A content-led approach works well because:

It keeps things simple.
One link for everything = less confusion, more attendance.

It improves SEO and repeat visits.
An active page that’s updated often gives Google (and your audience) a reason to come back.

It supports every type of event.
From weekly markets to annual parades, a good calendar works for all of it.

It’s a resource for your community.
Residents, businesses, and tourists all benefit when information is easy to find.

In short: It works because people plan their lives around experiences - and you become the go-to place for them.

Small Steps, Big Wins for Your Event Page

Marketing doesn’t have to be complicated.

Create a simple Events page
Use your website or a blog post you can update regularly.

List every big annual event first
Include dates (if known), past photos, and what to expect.

Add monthly or seasonal updates
Promote new happenings and feature local partners or sponsors.

➡️ One page. Many events. Maximum impact.

A Prompt-Based Approach to Building Your Event Page

Use these prompts to create a clear and helpful event resource:

1. What are the major events that happen each year in your downtown?

2. What should someone know if they’ve never been? (What to bring, where to park, family-friendly?)

3. How can people stay updated? (Link to newsletter, social, or event alerts.)

4. What’s new this year - or what’s coming back by popular demand?

5. What do people assume about your downtown events that isn’t true, or what do you wish more people knew?

Pro tip: Include event logos, past photos, and links to recap posts for added value.

Don’t Forget This Key Tip!

Make it easy for visitors to engage with your page year-round. Add an email sign-up form for event updates and a call-to-action for sponsorships to keep interest high even in the off-season.