How to Create Unboxing Posts & Product Reviews That Engage & Convert
If you sell physical products, one of the easiest ways to build trust, excitement, and visibility is by sharing a real unboxing or review.
Whether you're showing off new arrivals in your shop, opening a customer favorite, or reviewing seasonal gift ideas, these kinds of posts give people a feel for your brand—and what they’ll get when they buy from you.
This approach to telling your story is what we call Business Blogging. You don’t need to be a writer or marketing expert—it just works.
Scroll down to follow our prompt-based approach and download the free worksheet to make it even easier.
Why Unboxing & Product Reviews Matter
Sharing real-world examples through a business blog post can quickly transform your marketing. Here’s why:
You’ll clone your ideal customers.
Showcase products your best customers love—and attract more just like them.
You’ll show why people choose you.
A product review highlights your service, attention to detail, and curated selection.
You’ll reach people in more places.
These posts improve discoverability through referrals, search, and social sharing.
Bottom line?
It’s a repeatable, scalable way to build brand trust while helping people fall in love with your products.
Why It Works for Businesses
People want to know what they’re getting—and why they’ll love it—before they hit “buy.”
A content-led approach works well because:
Real stories create real engagement.
Photos and reactions feel personal and fun—people love seeing products unwrapped.
It builds referral momentum.
When you highlight products your customers love, they’ll talk about them (and you).
It boosts your local SEO.
Mentioning your product names, categories, and location helps you show up in search.
It supports your sales process.
When someone asks, “What’s a good gift for [someone]?”—you can send them the post.
It gives you reusable content.
That one post becomes a blog, a social media reel, an email feature, and more.
In short: It works because people love to see products in action—and your post gives them a reason to buy.
Small Steps, Big Wins: Making the Most of Your Unboxing Content
Marketing doesn’t have to be complicated.
Write a Single Business Blog Post
Use the prompts below to highlight the product and include a few great photos.
Distribute Your Content
Share to social, distribute via email, and cross-promote wherever your audience is.
Repeat
You already did the hard part. Now turn it into content and keep it going.
➡️ One post. Many channels. Maximum impact!
A Prompt-Based Approach to Unboxing & Reviews
These questions are designed to help you reflect on what made this product exciting—not just what it is, but how it feels to receive it.
Use them to tell a short story that shows the experience, builds trust, and helps customers shop with confidence:
- What’s your first impression when you see the packaging?
- How does the unboxing process feel—easy, surprising, satisfying?
- What stands out about the product’s look, feel, or details?
- What features, benefits, or uses should people know about?
- Who is this product perfect for?
- Would you recommend it—and what’s one thing that makes it stand out?
- What do people assume about your business that isn’t true?
- What do you wish people knew about your business that they generally don’t?
Pro tip: Include photos or video clips of the unboxing and your honest reaction—it helps people feel part of the experience.
🛠 Free Download: Unboxing & Product Review Worksheet
✅ 8 simple prompts
✅ Photo + video checklist
✅ Plug-and-play intro formula
✅ Helps you create content that sells without feeling salesy
Create a “Product Spotlights” or “Staff Picks” section on your blog. Use it to feature new arrivals, seasonal favorites, and standout customer-loved items. It builds momentum and helps shoppers discover more of what you offer.
📣 Use Locable’s Business Blogging Tool to share unboxings and product reviews with just a few clicks.
👉 Request a Demo and we’ll show you how to create great content with minimal effort.
