How to Spotlight Local Contractors and Grow Your Hardware Store’s Reputation
Spotlighting the local contractors you work with is one of the easiest ways to build trust, grow your reputation, and show others why you’re the go-to supplier for pros and do-it-yourselfers who get things done.
Whether your customers are remodeling kitchens, building decks, or handling emergency repairs, you can clone your ideal customers by sharing real projects and real success stories.
By highlighting their work and your role in it, you build loyalty with existing contractors—and show new ones what it’s like to work with you.
This approach to telling your story is what we call Business Blogging.
You don’t need to be a writer or marketing expert to do it—it just works.
Scroll down to follow our prompt-based approach and download the free worksheet to make it even easier.
Why a Contractor Spotlight Article Matters
Sharing real-world examples through a business blog post can quickly transform your marketing. Here’s why:
You’ll clone your ideal customers.
Highlight real stories from contractors who represent the type of pros you want more of.
You’ll show why people choose you.
Use real examples to highlight your service, reliability, expertise, and support.
You’ll reach people in more places.
Drive referrals, show up in search, and get noticed on social—this kind of content helps people find you.
Bottom line?
It’s a repeatable, scalable way to attract more of the right customers while reinforcing what makes your business great.
Why It Works
Contractors are loyal to suppliers who make their jobs easier—and they often choose where to shop based on trust and word-of-mouth.
A content-led approach works well because:
Real stories create real engagement.
People love seeing their work featured—and they’ll share it. Their friends, clients, and peers will click through, bringing new traffic to your site.
It builds referral momentum.
When a contractor talks about what they appreciate about working with you, they’re already halfway to recommending you to someone else.
It boosts your local SEO.
Local names + services you offer + your town = more visibility when people search for suppliers or project help in your area.
It supports your sales process.
When a new contractor visits your site, these posts become proof points—real stories that build confidence.
It gives you a resource to share later.
A contractor asks, “Do you work with remodelers?” Boom—you send them the spotlight featuring a remodeler you support.
In short: It works because people love to share great experiences—and your blog post gives them something to talk about.
Small Steps, Big Wins for Contractor Spotlights
Write a Single Business Blog Post
Use the prompts below to highlight your service and include a photo.
Share to social, distribute via email, and cross-promote wherever your audience is.
You already did the hard part. Now turn it into content and keep it going.
A Prompt-Based Approach to Writing a Contractor Spotlight
Start your blog post with Why you are spotlighting this contractor, then use the questions below to interview your contractors when creating your spotlight articles:
- What do you wish people knew about your business that they generally don’t? What do people assume about your business that isn’t true?
- How did you get started in the trades, and what do you like about your work?
- Tell us about a recent project you’re especially proud of. What made it special?
- What’s something your clients often say they appreciate about working with you?
- What advice would you give a homeowner planning a project like this?
- How has working with [Your Store Name] helped your business succeed?
Pro tip: Include a quote or testimonial about your business!
Get Going: Download the Contractor Spotlight Worksheet
This free worksheet gives you a plug-and-play format to capture the info you need, fast.
✅ 6 simple questions
✅ Space for quotes and photos
✅ Headline and intro writing tips
✅ Designed to save you time
Once you’ve done a couple spotlight posts, build a Contractor Hall of Fame page on your website. Keep adding to it and watch the network effect grow—contractors will want to be featured, and your customers will see that you’re trusted by the pros.
👉 Request a Demo and we’ll show you how to streamline the whole process.
