Marketing 3-4-5™ Fundamentals Specifically Crafted For Local Retail Stores, Boutiques & Gift Shops - Browse all industry plans here
Creating authentic content for your store can help you attract locals and visitors by showing how you're unique... and, likely, very different from the big box stores.
Local gift shops, boutiques, retailers, and toy stores are regular fixtures on Main Street and in Downtown shopping districts, the more vibrant and successful the better.
Our Marketing 3-4-5™ approach is built around 15-minute activities so you can quickly improve your marketing so you can reach your goals without much time or expense.
While competition from chain stores and e-commerce retailers has grown, local gift shops and retailers in general are in a great position to add value and deliver unique experiences for locals and visitors alike.
Most local retail stores, boutiques, and gift shops don't realize how easy & impactful it can be to share the magic online which means fewer locals and visitors come in and your latest additions are too often missed.
The goal is to clone your best customers, improve hiring and retention, and highlight your community involvement.
There are a lot of marketing questions but the answer is almost always content. Here we present a step-by-step approach to tell your story.
Below are a few one-time activities that position your business for success, followed by relevant content activities you can repeat...
Position your local retail, boutique, gift store or toy store business in just a few steps:
You don't have to wait for referrals and customer reviews and if you're already hosting activities, make sure people know about them:
Give people a reason to choose you by sharing what’s in your shop, what makes it special, and how you help them find the perfect gift or treat for themselves.
Follow the links below to access a step-by-step how-to article and free downloadable worksheet you can use over and over.
Bonus activities...
Don't forget that the blog lives on your website and follow our suggested approach to post and distribute content online
Have questions about this marketing or want access to a free Locable account to unlock tools to simplify executing this plan?
Contact us to tell us about your situation - if you're a member of a local chamber, merchant association, or downtown ask them to implement Locable so your efforts appear automatically on their website and beyond!
