Marketing 3-4-5™ Fundamentals Specifically Crafted For Local Bookstores - Browse all industry plans here
Local bookstores are iconic treasures yet most shortchange themselves with their marketing efforts... learn to win by highlighting your strengths and build community around your store.
This simple marketing and content plan is designed to help local bookstores outcompete, build loyal fanbases, and add new types of revenue (you're not just selling books, are you?).
Our Marketing 3-4-5™ approach is built around 15-minute activities so you can quickly improve your marketing so you can reach your goals without much time or expense.
Show people that you aren't selling a commodity people can buy cheaper somewhere else by demonstrating your unique value and get paid for service as well as the products you sell.
Let's be honest, the internet can offer books at a lower price and wider selection than a local bookstore but what's often missed is the unique value you bring to the table. The goal is to clone your best customers.
There are a lot of marketing questions but the answer is almost always content. Here we present a step-by-step approach to tell your story.
Below are a few one-time activities that position your business for success, followed by relevant content activities you can repeat... + a fun way to grow your email list!
Position your local bookstore business in just a few steps:
You don't have to wait for referrals and customer reviews and if you're already hosting activities make sure people know about them:
Showcase the character of your shop, the passion behind your curation, and the joy of wandering your shelves or attending an in-store event.
Share real stories your customers relate to—book lovers, community members, and casual browsers alike—and reach them through search, social, referrals, and more.
Follow the links below to access step-by-step how-to articles and free downloadable worksheets you can use over and over.
Bonus activities...
Don't forget that the blog lives on your website and follow our suggested approach to post and distribute content online
Have questions about this marketing or want access to a free Locable account to unlock tools to simplify executing this plan?
Contact us to tell us about your situation - if you're a member of a local chamber, merchant association, or downtown ask them to implement Locable so your efforts appear automatically on their website and beyond!
