Marketing 3-4-5™ Fundamentals Specifically Crafted For Local Construction and HVAC Businesses - Browse all industry plans here
Examples of the work you do, the projects you compete, and the customers you serve make the best content and highlight why people should work with you... stand out from your competitors as a reliable, trustworthy, and effective solution.
This simple marketing and content plan is designed to help local construction, electrical, and HVAC businesses demonstrate how they serve local businesses and residential customers.
Our Marketing 3-4-5™ approach is built around 15-minute activities so you can quickly improve your marketing so you can reach your goals without much time or expense.
Creating authentic content for your construction, electrical or HVAC business can help you stand out from your competitors big or small while helping you attract more of your ideal customers.
New construction, additions, remodeling, and maintenance have become increasingly prevalent yet where can someone turn? Local construction businesses and HVAC are, in many ways, a dime-a-dozen yet for most people finding quality a contractor is hard and recognize they're a fit is even harder.
Alternatively, contractors buying leads on the outside hope of converting clients is an expensive proposition that's often simply a race to the lowest price.
You have a chance to build your brand and attract the sorts of clients and projects you want - not merely "stay busy" by taking any job you can.
As we always say, content drives marketing and it's surprisingly easy for local businesses to follow a repeatable process for creating impactful content
Below are a few one-time activities that position your business for success, followed by relevant content activities you can repeat.
Position your local construction, electrical, or HVAC business in just a few steps:
You don't have to wait for referrals and customer reviews, asking and requesting reviews is a simple step to growing your business:
Highlight why people should work with you with real-world examples they understand—projects, problems solved, and satisfied clients—and reach them wherever they are: in person, through referrals, or online.
Follow the links below to access a step-by-step how-to article and free downloadable worksheet you can use over and over.
Don't forget that the blog lives on your website and follow our suggested approach to post and distribute content online
Have questions about this marketing or want access to a free Locable account to unlock tools to simplify executing this plan?
Contact us to tell us about your situation - if you're a member of a local chamber, merchant association, or downtown ask them to implement Locable so your efforts appear automatically on their website and beyond!
