Marketing 3-4-5™ Fundamentals Specifically Crafted For Independent Hardware Stores - Browse all industry plans here
Everyday examples make the best content and highlight why visiting one is a unique experience... especially compared to big-box alternatives.
This simple marketing and content plan is designed to help independent hardware stores demonstrate how they add value to more local consumers and contractors alike.
Our Marketing 3-4-5™ approach is built around 15-minute activities so you can quickly improve your marketing so you can reach your goals without much time or expense.
Sadly, most local hardware stores fail to effectively market themselves which means your ideal customer often doesn't understand you unique value and you're left hoping and waiting for someone to walk through the doors.
The goal is to clone your best customers, improve hiring and retention, and highlight your community involvement.
There are a lot of marketing questions but the answer is almost always content. Here we present a step-by-step approach to tell your story.
Below are a few one-time activities that position your business for success, followed by relevant content activities you can repeat.
Position your hardware store, building supply, or home improvement store in just a few steps:
You don't have to wait for referrals and customer reviews and if you're already hosting activities make sure people know about them:
Highlight why people should work with you with examples they understand and reach them wherever they are online.
Follow the links below to access a step-by-step how-to article and free downloadable worksheet you can use over and over.
Have questions about this marketing or want access to a free Locable account to unlock tools to simplify executing this plan?
Contact us to tell us about your situation - if you're a member of a local chamber, merchant association, or downtown ask them to implement Locable so your efforts appear automatically on their website and beyond!
