Simple Marketing and Content Plan for Real Estate Agents, Brokerages, and Agencies

Marketing 3-4-5™ Fundamentals Specifically Crafted For Real Estate Agents and Brokerages - Browse all industry plans here

There is a lot of competition in real estate, use your daily customer and employee activities to make content marketing a breeze.

Creating authentic content for your local real estate business can help you stand out from the myriad of local competitors and growing online threats.

Can you effectively transact a home and do I want to spend the afternoon in a car with you (your "likeability" is 1-of-4 reasons people work with you) are the two main questions clients need answering.

With far more than 1 million real estate professionals in the United States, you need to stand out and local real estate businesses are important contributors to nearly every local community.

Perhaps more than any other business, clearly communicating your authenticity and relationships is fundamental to growing your business. As you'll see below, effective marketing drive more new leads and referrals at the same time.

Individual agents often hustle but fail to get the benefits they deserve while brokerages and agencies generally miss out on major opportunities to leverage their marketing beyond paid ads.

This simple marketing and content plan is based on our Marketing 3-4-5™ approach and shows how every local real estate professional can build their personal brand while every agency can clearly and effectively market the firm and their agents online without requiring much time or expense.

As we always say, content drives marketing, and it's surprisingly easy for local businesses to follow a repeatable process for creating impactful content.

Below are simple ways for you to rapidly create content that is relevant, compelling, yet requires zero creativity for your real estate business. And, whatever you do, do not buy automated content for your website or social media channels.

One-time marketing setup activities & getting more out of what you already do

Position your agency in just a few steps:

Claim and manage your Google Business Profile
Make sure it’s accurate, updated, and optimized for local search.

Link your Google Business Profile to your Locable account to keep it in sync, show reviews on your website and business directories automatically, and more
Cross-promote with local businesses and nonprofits Support the people and causes you care about—and grow your visibility in the process.

You don't have to wait for referrals and customer reviews and if you're already hosting activities make sure people know about them:

Drive referrals and request customer reviews to highlight why people love you and show social proof
Promote open houses or sponsor local events, then share quick recap posts that show your connection to the community and keep your name out there — no sales pitch required.

Repeatable content activities that help people taste what makes you different

Highlight why people should work with you with examples they understand and reach them wherever they are online.

Share real stories your customers relate to - and reach them through search, social, referrals, and more.

Follow the links below to access step-by-step how-to articles and free downloadable worksheets you can use over and over.

Highlight Your Client Stories

Agent Recognition

Bonus activities...

Community Interest Article

Contractor or Spotlight Article

Get the Most Out of Your Content Through Distribution

Don't forget that the blog lives on your website and follow our suggested approach to post and distribute content online

Have questions about this marketing or want access to a free Locable account to unlock tools to simplify executing this plan?

Contact us to tell us about your situation - if you're a member of a local chamber, merchant association, or downtown ask them to implement Locable so your efforts appear automatically on their website and beyond!